Tuesday, March 8, 2011

hopping mad

other than bad grammar, the one thing that lights my fuse is a patronising attitude. especially if it is gender based.

today an article in the 'economic times' has annoyed me tremendously. the title has a little heart in it and uses the word "hubby".
does the newspaper know its women readers at all? if yes, where does it get off using that simpering patronising tone of voice to these women?

let me quote:

" <3 Ask Your Hubby For A Special Gift Today
Ask your husband for a slightly different gift this time - ask him to involve you in his finances. Well don't freeze in your tracks. We are certainly not asking you to morph into a financial geek or snoop on your husband's finances. No, you also don't have to forgo that expensive jewellery you admired on TV the other day."

excuse me? and the entire article goes on in the same tone. patronising. stereotypical. cliched. i know there are many many women who truly are not involved in managing household finances and therefore would find some eye-opening advice in this article.
my question is - are these women reading this newspaper? really?
and if they are not, why is economic times saying this to me??

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